Social media is no doubt one of the most popular platforms now. Social media platforms play an important role to promote e-commerce business as it’s a fast and simple way to gain lots of traffic for your website.
So here’s the question: how do you promote your e-commerce business online using Facebook?
Facebook is no doubt the most popular social media app worldwide as you can share photos, comments and get the latest news. But did you know that you can also do e-commerce on Facebook?
We’ll take a look on how you can promote your e-commerce business on this ever popular social media site.
1. Share New Products & Promotions Online
When you own an online business you’re bound to create new products for your customers and have promotions to get your customers buying from you.
But your website is not the only place you can share about new products or promotions.
Social media is one of the best ways to get your e-commerce products and promotions shared because it’s fast and easy.
Interested buyers in your products and promotions, can easily share it to their own Facebook profile which will help you to gain more attention.
By having your customers to share with their friends you’re getting more views for your products easily and all you did was just post it on your Facebook page.
2. Have Live Videos Using Your Products
On Facebook it has a function to do live videos and whoever followed you, will get notified that you went live. This is one of the best ways to promote your e-commerce business. Why?
Your viewers will get to see the design, functions and usage of your products all from one live video. This will also help you to create a greater brand awareness.
Not only that, you’ll be able to perform Q&A sessions with your viewers while doing the live video. They can ask you questions related to the products you’ve shown in the live video and you can answer them simultaneously.
This promotes your e-commerce business even more because you’ll gain customer’s trust because they’ve seen the effects of your products with their own eyes which makes it very believable so they’re more likely to purchase it.
3. Advertisement Targeting
One of the great advantages of Facebook is its advertising platform. You’re able to target your ads depending on the user’s liking, gender, behavior, age, demographic and location.
Even if you don’t post regularly on your page, it’s recommended to create targeted ads and also A/B testing to get the best value for your money on your ad.
4.1 million posts are liked every minute on Facebook, which shows that if you’re able to get appropriate content to the right audiences, you’ll be able to obtain overflowing traffic to your e-commerce business.
Of course, it’s not that simple but with the help of Facebook’s ad targeting, you’ll be able to pinpoint who will be exposed to your ads which will have a high chance of promoting your e-commerce business even further.