Carlsberg Smooth Draught Celebrates Bornean CulturalPride with the 4th Year of #RaikanKebanggaan Sabah &Sarawak campaign

Consumers are in for a vibrant fun-filled celebration this Gawai and Kaamatan as Carlsberg Smooth
Draught delivers the best of Sabah and Sarawak’s Bornean culture.

SHAH ALAM, 14 May 2024 – The ‘Raikan Kebanggaan Sabah & Sarawak’ campaign by Carlsberg
Smooth Draught is back by popular demand for its fourth consecutive year, and promises to bring even
more artistic vibes to celebrate the pride of Sabah and Sarawak’s heritage, culture, and natural
wonders.

Continuing the brand’s mission in promoting the people and culture of Sabah and Sarawak through
supporting ‘By Local, For Local’, Carlsberg Smooth Draught once again collaborates with local tattoo
artist legends Ernesto Kalum and Carlos Benny to relaunch last year’s artist-edition packaging
featuring the iconic Hornbill and Orangutan, the traditional Longhouse, the classical Sape, as well as
the rare Rafflesia and the magnificent Mount Kota Kinabalu.

That’s not all! The six masterpieces that adorn the Carlsberg Smooth Draught cans and bottles now
leap off the canvas as it takes centre stage in a collectible six-coaster gift set. Consumers can collect
the miniature portraits, each serving as an individual coaster showcasing a captivating icon. When all
six coasters are placed together, they reveal a breathtaking mural celebrating the local pride and
beautiful wonders of Sabah and Sarawak, making every drinking occasion in Borneo #BestWithCarlsberg.

“We believe that celebrations are always best with Carlsberg Smooth Draught. This Gawai and
Kaamatan, we are raising a glass not just to the stunning culture and nature of Sabah and Sarawak,
but also to the incredible spirit of community so warmly felt here. In addition to the relaunch of ‘Raikan
Kebangaan Sabah and Sarawak’ artist-edition packaging and promotions, we raised the bar by hosting
an immersive experiential event in Kuching and sponsoring several Gawai and Kaamatan festival
celebrations for our Sabahan and Sarawakian friends,” said Olga Pulyaeva, Marketing Director of
Carlsberg Malaysia.

Currently running, consumers in Sabah and Sarawak can stand a chance to win cool gadgets with the
likes of an iPhone 15 Pro, an iPad Air, or an Apple Watch Series 9* with any purchase of RM120 worth
of Carlsberg Danish Pilsner or Carlsberg Smooth Draught at any participating bars and pubs; 4 big
bottles at food courts and coffee shops; a carton at super/hypermarkets or 2 cans from convenience
stores, retail outlets or 99Speedmart respectively. Except for convenience stores, and also
99Speedmart, consumers can also redeem an exclusive artist-edition coaster gift set with their
purchase, while stocks last.

Come 22nd to 25th May from 5pm to 11.30pm, the Carlsberg Smooth Draught’s Carls Harvest Pesta
takes the spotlight at the Farley Kuching shopping mall. The ‘Raikan Kebangaan Sarawak’ immersive
experiential event promises to deliver the best of local delicacies, music, dance, craft and art in
celebration of Sarawak’s poetic cultural expression.

Consumers are invited to an explosion of vibrant energy where they can immerse themselves in the
rhythmic pulse of local bands or take in the captivating native dance performances that come alive
before their eyes. To quench their thirst, beer lovers can unwind under the glow of the iconic bamboo
bar serving a ritualistic adventure of Carlsberg Smooth Draught-infused Tuak Bombs or join an
interactive cocktail workshop and tap up a new skill. There is also a selection of delectable local treats
to tantalise taste buds.

Looking to take the social media game to the next level? Hop onto the 360 photo booth and capture
unforgettable moments with the squad. Partygoers can also unleash their inner fashionista with
personalised tote bags, create one-of-a-kind accessories, featuring a host of icons, or even browse and
discover homegrown brands. The Carls Harvest Pesta promises an unforgettable experience that
blends cultural immersion with artistic expression, so get ready to dive in!

Set to be a #BestWithCarlsberg moment, visit https://carlsbergsabahsarawak.com to find out more
about the campaign. ‘Like’ and ‘Follow’ @CarlsbergMY on Facebook and Instagram for Carlsberg
Smooth Draught’s latest activities and giveaways.

At Carlsberg Malaysia, we advocate responsible consumption, always remember if you drink, don’t
drive – #CELEBRATERESPONSIBLY.

*Apple is not a participant or sponsor of this promotion / contest.

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