Discover The New Rising Star in Town – Sapporo!

Sapporo brews a shining new chapter for beer enthusiasts in Malaysia, offering the iconic
sip from Japan!

SHAH ALAM, 8 May 2024 – The time has come to discover the new rising star in Malaysia – Sapporo
Premium Beer – the iconic first beer of Japan. Hailing from the land of the rising sun, consumers are
invited to experience and revel in the captivating spirit of Sapporo, where tradition and craftsmanship
meet cutting-edge modernisation.

Reinvented with pioneering Japanese craftmanship, bold ingenuity and with the finest malt and hops,
Sapporo offers an amazingly crisp, perfectly refreshing lager beer with a balanced taste. Now brewed
locally, consumers can delight in a fresh Sapporo brew, at an ABV of 5%, which delivers unparalleled
quality and authenticity from the first sip to the last drop. With its prominent golden star, Sapporo
stands out in any crowd, making it a statement for those who appreciate true quality and excellence.

To celebrate the New Star in town, Sapporo is making its way nationwide where beer lovers can try
and enjoy the refreshing crisp taste of this Japanese icon. Japanophiles are invited to chill, sip, and
discover the brew as well as try their hand at winning cool Sapporo prizes. There are also exclusive
merchandise up for sale.

“Sapporo represents a distinct brewing philosophy that honours both tradition and innovation. Its
introduction to Malaysia aligns perfectly with Carlsberg Malaysia’s strategy of accelerating our
premium portfolio,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia. “By offering
consumers a range of quality brews, we are able to cater to diverse preferences and complement any
occasion. Whether it is enjoying a crisp and refreshing beer with friends after work or savouring it with
a meal, Sapporo is surely to be appreciated by those seeking for a high-quality experience inspired by
Japan.”

Now available in draught, tapped from the sleek Katana beer tap, 320ml cans, and 325ml pint bottles
alongside 640ml quarts bottles across entertainment outlets, super- and hypermarkets and
convenience stores, consumers will be able to enjoy Japan’s iconic refined beer that has been crafted
with pure artistry anytime, anywhere.


For more information and the latest updates on our upcoming events, visit and follow @SapporoMY
on Facebook or Instagram. All promotions and activities are open to non-Muslims aged 21 and above.
When purchasing and enjoying Sapporo Premium Beer, remember to #CELEBRATERESPONSIBLY –
if you drink, don’t drive!

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