Local Makeup Brands From Young Entrepreneurs In Malaysia

Do you spend a lot on high-end makeup because you couldn’t get the best local makeup brands? No more worries as I will help and list some of the best local makeup brands in Malaysia, that you can grab. 

I mean I truly understand that if, as you are growing there will be a phase that you will want to explore and play around with makeup to build more confidence in yourself. But there will also be a phase that you don’t want to wear any makeup because you found your confidence, only except for special occasions. But before we start with anything, I want to talk about the best tips when it comes to wearing makeup. 

Best Tips In Wearing Makeup 

For people who have tried wearing makeup in so many different ways, it is important for people like us to get the best tips in making sure that our makeup looks great. You see because the reason we wear makeup in the first place is for us to look good. Hence, when we’re not implying a good way to wear makeup, our skin can be seen as cakey, and the products of our makeup will leave unhealthy effects on our skin. Whether you are wearing cheap or top cosmetic brands in Malaysia, you need to read these tips.

  • Always make sure your foundation is light
  • Use creamy bronzer and blush, instead of powder
  • Use neutral colours of eyeshadow
  • Buy waterproof mascara and eyeliner
  • Go for tinted balm instead

Apart from that as well, you could also get a lot of inspiration and the best ways to apply makeup. 

Platforms For Makeup Inspirations And Tutorials


Pinterest has always been a platform for people to find inspiration and set up a mood board by saving the posts. It is a platform that consists of pictures and short videos. Another thing about Pinterest is it captures your most and recent search on the platform and shares related posts based on your search for you to get more ideas. Hence, I believe it would be really helpful for people to get unique inspiration and ideas. 


Meanwhile, Instagram allows you to see posts from your followers and explore based on your most searched. Unlike Pinterest, Instagram is currently the biggest platform for users to share a lot of content. Thus, you can find the short and long versions of videos, tutorials, tips and tricks, and pictures for your inspiration. You could also share your journeys and process among your friends with how you like on Instagram. 

Youtube Videos

People who have been using Youtube since the start would understand how helpful Youtube has been. Since Youtube is a platform for video content, you can expect some long videos from creators. But these videos are very much helpful. Because in order for their content to pop and stand out on Youtube, they have to make sure that their content is helpful. 


As for TikTok, this platform allows small businesses to grow with the proper method. Many local cosmetic brands in Malaysia are able to reach their target by using this platform to share their content. Furthermore, a lot of users use this platform to educate themselves apart from finding inspirations and ideas. 

Now, I would like to share with you some of the local top cosmetic brands in Malaysia you can check out. 

1) Kamelia Cosmetics

Local Makeup Brands

The first local makeup brand in Malaysia that crossed my mind was Kamelia Cosmetics. If you don’t know the background of this brand, it was founded in 2017 by a person who loves playing and indulges herself with playing makeup. Kamelia Nisha kept her dreams since she was a little girl to have her own beauty line with her former addictions over mermaid until Kamelia Cosmetics was created. Now, they have gotten over 10,000 online orders from the locals. Not to mention, the content made by many influencers helped this brand to reach its target in a short period of time. It is considered one of the top local makeup brands in Malaysia.



  • Foundation
  • Blusher
  • Mascara
  • Lipgloss


Contact Number: +6 019 299 6848

Email: [email protected] 

Address: 30-1, Jalan PJU 5/21 47810 Petaling Jaya, Selangor.

Website: Kamelia Cosmetics

Instagram: kameliacosmetics

2) Sobella Cosmetics

Local Makeup Brands

Sobella Cosmetics is founded by Wan Nor Syuhada, or known as Syu or Syusyu, who was born in Kelantan, Malaysia. The founder came up with the first products because of her passion in creating makeup tutorials. After a while, many customers became loyal customers to this makeup local brand. Apart from that, Sobella Cosmetics keeps its uniqueness by not producing the same product over and over again. Hence, if you’re late at grabbing these gems, you can never have it back. 



  • Lipmatte
  • Liptint
  • Blusher
  • Eyeshadow
  • Foundation


Contact Number: +6 010 911 7487

Email: [email protected] 

Address: Penang, Malaysia.

Website: Sobella Cosmetics

Instagram: mysobellacosmetics

3) Beautyra

Local Makeup Brands

I am sure we are all aware of Tyra Kamaruzzaman’s reputation, as she built her self-made success all the way up to where she is now. She came up with BeauTyra several years ago and have been one of the favourite local brand cosmetics in Malaysia. 



  • Blushers
  • Lipsticks
  • Eyeshadows
  • Matte Lipsticks
  • Body Mists


Email: [email protected] 

Website: BeauTyra

Instagram: Beautyraofficial

4) Velvet Vanity Cosmetics

Local Makeup Brands

This local makeup brand, Velvet Vanity Cosmetics has received many recognitions from the locals because of its amazing formulas of makeup products. Many of their customers as well believe that this brand could grow more. Velvet Vanity Cosmetics established in 2016 and their main mission is to provide a healthy, convenient and not tested on animals products for their customers. Giving you the best effortless look for your everyday makeup. 



  • Liquid Matte Lipstick
  • Liquid Eyeshadows
  • Gel Cream Blush
  • Glossy Glo Lip Oil
  • Lip Care Lipsticks


Contact number: +6 011 5858 3150

Email: [email protected] / [email protected] 

Address: Velvet Vanity Cosmetics Sdn Bhd, A12B-2, Jalan Selaman 1/1, Dataran Palma, 68000, Ampang, Selangor. 

Website: Velvet Vanity Cosmetics

Instagram: Shopvelvetvanity

There are simply many local beauty brands in Malaysia that have high-quality products at affordable prices. I can say as well that you will have no regrets purchasing these items as many of their customers have shared good reviews and great experiences about these local makeup brands. But if you feel like you cannot change your interest in international and high-end makeup products, you could also check out these skincare websites as well. Some of them also sell makeup that often asked by the locals.

Have fun shopping!

Frequently Asked Question about Local Makeup

Why does applying eyeliner create black lines on the lids and/or under the eyes?

Typically, this occurs as a result of the form of our eyelids. The eyeliner that ought to simply adhere to the bottom of your eyelids goes up as you blink.

Why does the powder usually gather near the nose?

Oily skin and makeup are two things that never go together. Alternatively, any makeup with oily skin. The powder won’t adhere perfectly if the powder we have has an oil base and our skin is oily as well.

Why do dark circles under the eyes look so bad, how to hide them?

Not only do we get fatigued or stay up late when we have dark circles under our eyes. In certain girls, hereditary factors contribute to the development of these dark rings. We need to get enough sleep and compress the region under our eyes with green tea bags if these dark circles have been there for several weeks.

Should we use a primer? What exactly is the primary use?

Before applying foundation, primer is a beauty product that should be applied. The foundation we apply will match the skin tone better when we use a primer, making the makeup appear more natural. Simply wear it thinly, and your pores will close, your acne scars will be covered, and your makeup will last longer.

How to apply make up over the acne patch?

Apply the acne patch after doing skin care, and after that, gently apply makeup on top of the acne patch.

Nur Aimie Farhana binti Ahmad Tarmizie
Nur Aimie Farhana binti Ahmad Tarmizie
Sometimes I wish we could lick rainbows.







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